India’s Commerce Minister Piyush Goyal led the country’s largest‑ever business delegation to Japan last week in a bid to expand trade and investment ties between the two nations.


If you visit a shopping mall or high street in Mumbai, Delhi or Bengaluru, it’s hard to miss the growing number of Japanese consumer brands that have set up shop across India.


Apparel giants Uniqlo and Muji and premium sneaker company Onitsuka Tiger have been around for a while but are rapidly expanding. Niche players such as Nitori, a Japanese furniture maker, and Lawson, a convenience store chain, are venturing into India with plans for thousands of outlets.


Beyond retail, Japanese banks are aggressively acquiring assets in India. MUFG Bank bought a 20% stake in Shriram Finance for $4.4 bn, the largest foreign investment in the country’s financial sector, while Sumitomo Mitsui Banking Corporation now holds 24.22% of Yes Bank.


Japan Inc. has become the largest contributor to India’s burgeoning ecosystem of global capability centres (GCCs). Over 100 Japanese firms run GCCs that provide strategic, R&D and AI services.


Japanese firms are increasingly turning to India because domestic demand has slowed and the market size of other Southeast Asian economies is limited. Chinese investment has plummeted amid geopolitical tensions. Consequently, India offers a hedge against China‑related risks.


During Japanese Prime Minister Sanae Takaichi’s historic visit in July, companies announced $12.5 bn in investments across sectors such as semiconductors and green energy through around 120 agreements, reportedly bringing Japan closer to its 10‑trillion‑yen investment target.


Small and medium‑sized Japanese enterprises are also probing the Indian market. The Hamamatsu India Committee is exploring opportunities for local manufacturers to expand abroad.


However, challenges remain. India’s regulatory and bureaucratic hurdles, tax uncertainties, and delays in land approvals continue to baffle investors, including Japanese firms. The Japanese ex‑minister’s criticism of a delayed bullet‑train project underscores the diplomatic tightrope.


In the long run, stronger Japan‑India ties may help Delhi reduce China’s leverage over critical minerals and advanced manufacturing, but sustained momentum will require addressing India’s domestic hurdles and ensuring a stable investment landscape.