Four Chinese officials have been dismissed over a fireworks display in the Himalayas last month by outdoor apparel brand Arc'teryx that drew heated criticism.
Videos of brightly colored fireworks that apparently resembled a rising dragon erupting over a lush Tibetan landscape had sparked environmental concerns and a boycott campaign.
Arc'teryx and the Chinese pyrotechnics artist Cai Guo-Qiang, who designed the show, later apologized.
Authorities in Tibet's Shigatse city said in a statement on Wednesday that more officials had been investigated and given warnings. They added that Arc'teryx and Cai have to provide compensation and help restore the environment.
The fireworks, which lasted for nearly a minute and affected around 30 hectares (74 acres) of grassland, have caused limited short-term damage, but further monitoring is needed to assess ecological risks.
Authorities stated that remnants from the fireworks, along with plastic debris, were not thoroughly cleaned, and the incident disturbed local wildlife.
The four officials who have been sacked include the Communist Party secretary and public security chief of Gyantse county, along with two senior members of local environmental agencies.
Cai, well-known for orchestrating the fireworks display for the 2008 Beijing Olympics, has pledged to collaborate with Tibetan authorities for environmental recovery.
On social media, users criticized the display for conflicting with Arc'teryx's conservation-focused brand image, calling for a boycott.
The company, founded in 1989 and now owned by Anta Sports, claimed the fireworks were intended to showcase local mountain culture but acknowledged that the event was out of line with Arc'teryx's values. They also stated that they had used biodegradable materials and would work with external agencies to assess the impact.
