The organisers of the Barbie Dream Fest weekend in Florida are issuing refunds to attendees after customers complained of a lacklustre event. The creators of the event promised unforgettable experiences, and advertised a roller rink and disco with a caption that read: Join us for three days of glam, nostalgia, and dream-big energy made for Barbie fans of every generation. But ticketholders, who paid up to $450 (£340), say it was far from that. Photos of the event show a grey convention centre space with pink cardboard cut-out Barbie signs. Mattel, which owns the Barbie brand, said that full refunds would be given to everyone who purchased tickets.

One attendee, Michael Gorey, who flew to the event from Ohio for a spring break trip with his daughters and wife, told the Times that upon entering the concrete event space, he thought: Is this it? Like, did I miss something? Others took to social media to voice their complaints, with one user stating, This event sucks, describing the attractions as a cheap backdrop.

Event organizers, Mischief Management, acknowledge the disappointing feedback and are providing full refunds to make sure every fan has a positive experience. The event was meant to foster connections among fans, yet many claimed the available activities felt more suitable for young children. With day passes priced at $72 and up to $250 for a three-day pass, attendees feel let down by the lack of engaging content and attractions. The Barbie Dream Fest's issues echo previous event fiascos, raising questions about future experiences planned for dedicated fanbases.