In brief
At SupplySide Global 2026 in Las Vegas, more than 1,600 exhibitors, including nearly 600 Chinese companies, highlighted new roles for Chinese health‑ingredient firms. Companies such as Ganoherb Group and Changsha Huir Biological‑tech announced plans to build U.S. processing facilities and develop branded finished goods, while industry experts noted China supplies about 80% of raw materials for the U.S. dietary‑supplement market.
At SupplySide Global 2026 in Las Vegas, Chinese health‑ingredient companies showcased their products and manufacturing capabilities, seeking to move up the value chain and expand their global presence. The North American dietary supplement expo concluded Friday at Mandalay Bay, with more than 1,600 exhibitors and over 20,000 industry professionals.
A record high of nearly 600 Chinese companies, according to Chinese organizers, joined the event, reflecting the growing trend toward high‑value finished products among Chinese suppliers. The expo highlighted new product categories such as health‑boosting drinks and fortified snack formats.
Ganoherb Group, a major Chinese producer of organic lingzhi (reishi mushroom) products, has long supplied raw materials and OEM services overseas. Li Ye, the company’s president and founder, told Xinhua, "Ganoherb plans to focus more on branded products in the U.S. market, building on China’s traditional strengths in lingzhi cultivation."
Changsha Huir Biological‑tech Co., Ltd., based in central China’s Hunan Province, also aims to move up the value chain. Yuan Zhi, the company’s general manager, said, "China’s advantages include diverse raw‑material sources and increasingly automated, energy‑efficient production equipment."
The planned U.S. processing facility will allow the company to manufacture finished products for global distribution, extending its business beyond ingredient supply to a more integrated supply chain. Loren Israelsen, president of the United Natural Products Alliance, stated that China supplies roughly 80 percent of the industry’s raw materials, underscoring the essential role of Chinese suppliers.
With this shift, Chinese manufacturers are positioning themselves as key players in the global dietary supplement market, moving from raw‑material suppliers to branded finished‑product producers.
