The Marubo, consisting of about 2,000 members, seek damages of at least $180 million after the NYT published a story on their new high-speed internet access through SpaceX's Starlink service. The original report highlighted challenges faced by the tribe, including young people becoming overly attached to phones and video games, as well as concerns regarding pornography. Community leaders reportedly expressed worries about a rise in aggressive behavior among local youth.

Following the initial article, the NYT was compelled to release a follow-up clarifying that the Marubo tribe was not addicted to pornography, resulting from numerous misleading headlines across over 100 global news websites. Despite this, the tribe asserts that the original piece sparked a "global media storm," leading to personal humiliation and harm to their reputation.

The lawsuit is spearheaded by Enoque Marubo, a community leader, and Brazilian activist Flora Dutra, who facilitated the Starlink distribution to the tribe. They argue that media coverage, particularly from TMZ that included video footage, has created a false narrative about introducing harmful content to the community.

In response to the allegations, a spokesperson for the New York Times stated that their article offered a balanced view of both the benefits and challenges of internet access for the tribe, and they intend to mount a robust defense against the lawsuit.

This legal action underscores the impact that media narratives can have on marginalized communities, particularly in the digital age where information spreads rapidly and can lead to widespread misrepresentation.