In brief
President Daniel Noboa's approval remains strong ahead of Ecuador's presidential election, thanks in part to his innovative use of cardboard cutouts in election rallies. Despite a year marked by chaos, voters are drawn to his dynamic social media presence and efforts against violence and corruption.
Ecuador is on the brink of a presidential election, and the air is filled with the imagery of cardboard cutouts of President Daniel Noboa. During a rally in a Quito suburb this past Wednesday, these cutouts featured prominently, showcasing Noboa in various attires from formal suits to casual wear. This creative strategy has helped Mr. Noboa resonate with younger voters as they move into the polling booths this Sunday.Despite being in office for just 15 months following an upheaval that saw his predecessor removed over corruption allegations, Noboa's popularity has soared. His campaign relies heavily on social media and viral trends, presenting an image of energy and relatability. The cardboard figures have become a quirky symbol of his approach, leading some to quip, "The cardboard is going to win."Around 20,000 cutouts, representing Noboa's multifaceted appeal, are being distributed nationwide. While he has faced significant challenges, including rising violence and corruption in Ecuador, Noboa's message seems to have struck a chord with a populace eager for change. As he stands poised for potential victory, the cardboard cutouts act as reminders of a political moment that blends creativity with chaos in the quest for leadership.
