In brief
The Maldives announced a global tourism campaign, 'Visit Maldives Year 2027 – Celebrate the Sunny Side,' during the World Travel Market London in 2026. Minister of Tourism and Civil Aviation Mohamed Ameen outlined objectives to raise the country’s profile, accelerate growth, and create inclusive opportunities by connecting luxury resorts with local island communities. The initiative follows President Mohamed Muizzu’s declaration of 2027 as a milestone year for tourism development.
The Maldives has rolled out its global tourism campaign, "Visit Maldives Year 2027 – Celebrate the Sunny Side," ahead of the World Travel Market London 2026, according to Xinhua. The launch occurred on 4 November 2026, targeting international media and key travel trade partners at the event.
Minister of Tourism and Civil Aviation Mohamed Ameen said the initiative aims to promote Maldivian identity, heritage, and hospitality while strengthening the country’s position in the global tourism market. He highlighted a goal of boosting tourism growth and increasing visitor numbers.
The campaign also seeks to create more inclusive economic opportunities by linking the luxury resort sector with local island communities. Visit Maldives Corporation CEO and Managing Director Abdulla Yasir noted that the multi‑year plan will feature international roadshows, cultural showcases, and targeted marketing campaigns to expand tourist arrivals and amplify community participation.
In line with President Mohamed Muizzu’s declaration of 2027 as a milestone year for tourism acceleration, the campaign marks a coordinated effort to enhance both market presence and internal economic benefits.
