In brief
Meghan Markle has unveiled an online store for fans to purchase her curated fashion selections, blending designer and accessible styles. The Duchess' ShopMy platform features 32 pieces, with a commission structure rewarding her for sales, a strategy to combine fashion with entrepreneurial ventures.
Meghan, Duchess of Sussex, has officially launched an online shop that allows her followers to purchase her carefully curated selection of fashion items, including clothing, accessories, and jewelry. Announcing the new venture to her 2.6 million Instagram followers, Meghan emphasized her 'high-low' style, merging upscale designer pieces with more affordable options, as discussed in her recent Netflix series.The ShopMy platform operates as an affiliate marketing tool, enabling "elite creators," like Meghan herself, to earn commissions—up to 30%—from sales generated through the links she shares. Meghan described this digital store as a "handpicked and curated collection of the things I love” and mentioned that fans had frequently requested insight into her wardrobe.The Duchess's previous outfits have often experienced a tidal wave of demand, exemplified by a white coat from Line the Label which famously crashed the brand’s website upon her engagement announcement, and a Strathberry tote that sold out within 11 minutes.Her new collection showcases 32 versatile pieces in muted colors such as white, beige, light blue, and black, featuring natural fabrics like linen and cashmere. Highlights include a quintessential white cotton t-shirt, a striped "boyfriend" shirt, sophisticated evening attire, and both budget-friendly and luxury choices—like a £99 trench coat from Uniqlo and £595 brown leather sandals by Saint Laurent.ShopMy allows Virginia-based creators to explore paid opportunities with more than 47,000 brands and affiliates with various commission ranges. This venture follows the success of her recently launched Netflix lifestyle show, which showcases her everyday life, and her previously established brand, As Ever, known for artisan goods. Meghan previously ran a lifestyle blog, The Tig, touching on various lifestyle topics before her marriage to Prince Harry.
