In brief
In a November 1 interview with Xinhua, Hortgro‑Cherries manager Pieter‑Steyn de Wet highlighted China’s potential as a major market for South African cherries, citing a recent phytosanitary protocol and zero‑tariff access. De Wet warned that competitiveness will hinge on logistics, quality and pricing, and that investment in infrastructure will be essential. The interview is reported solely by Xinhua.
In a November 1 interview with Xinhua, Hortgro‑Cherries information manager Pieter‑Steyn de Wet said China offers South African fruit growers a new export avenue, citing a recently signed phytosanitary protocol for fresh cherries and China’s zero‑tariff treatment for qualifying African products.
De Wet noted that China imported about 586,900 tonnes of cherries in 2025, making the country a significant new market as South Africa seeks to diversify beyond traditional destinations.
"Zero‑tariff access enhances the competitiveness of South African cherries by reducing landed costs for Chinese importers," de Wet said in the interview, underscoring the advantage of lower tariff barriers.
He cautioned that “while zero‑tariff access is an important advantage, it will not be sufficient on its own,” adding that exporters must compete through efficient logistics, consistent quality, reliable supply, and competitive pricing.
Beyond cherries, de Wet said China could become an alternative destination for stone fruits such as peaches, apricots, plums and nectarines, as protocols governing their export had already been signed and commercial shipments are expanding.
"Access to China provides a critical outlet for our scaling production and will encourage continued investment in orchards, packhouse capacity, and cold‑chain infrastructure," de Wet said, stressing that “investment and export growth will ultimately depend on market demand, sustained profitability, and our international competitiveness.”
The interview is reported only by Xinhua; no other outlets have released the same statements as of the date of publication.
