Temu Enhances Takedown Process for Counterfeit Greeting Cards

Thu Jan 01 2026 04:47:37 GMT+0200 (Eastern European Standard Time)

In response to growing concerns from the greeting card industry, online retailer Temu has committed to accelerating the removal process for copyright-infringing designs from its platform.

Temu has announced a new initiative aimed at improving the speed and efficiency of removing counterfeit greeting cards from its website in collaboration with the Greeting Card Association. This new process, aimed at addressing widespread complaints from designers about intellectual property theft, will utilize AI technology to automatically detect and remove copied designs, offering a significant improvement over previous methods.

Online shopping giant Temu has agreed to work with the greeting card industry to remove copied designs from its site more quickly.

Card firms say hundreds of their copyrighted images have been used to create cheap rip-offs, costing them thousands of pounds in lost sales.

Designers told the BBC the process for getting the plagiarised listings removed has been like the fairground game 'whack-a-mole' with copied products re-appearing within days.

Temu said protecting intellectual property was a 'top priority' and that it was encouraging sellers to join the trial of a new takedown process specifically for the greetings card industry.

Amanda Mountain, co-founder of York-based Lola Design, discovered that nearly all of her decade's worth of designs had been copied. The counterfeit products significantly impacted her business, and she described the emotional toll of seeing her creations misappropriated as deeply distressing.

Under pressure from the Greeting Card Association (GCA), Temu has implemented a bespoke takedown process that allows card firms to remove copied designs by submitting just one link. This innovative approach uses AI software to automatically detect and block the re-upload of infringing designs.

In an official statement, Temu emphasized that protecting intellectual property is a priority, highlighting efforts to strengthen trust with brands and creators. The GCA has welcomed Temu's initiative as a positive first step towards curbing the impact of counterfeit merchandise on the greeting card industry.