NEW YORK (AP) — After two decades of delighting sweet tooths across the country, Sprinkles Cupcakes is officially closed, as confirmed by its former owner. This isn’t how I thought the story would go, Candace Nelson stated, reflecting on her emotional tie to the brand she started following her job loss in 2005.
Originally launched from her kitchen, Sprinkles quickly gained popularity, opening its first store in Beverly Hills. The company became iconic, particularly with the introduction of cupcake-dispensing machines at malls, which captivated audiences on platforms like TikTok.
As of now, the company’s website no longer lists any products or operational locations, signaling a definitive end to the beloved chain.
Diving into the entrepreneurial world, Nelson sold Sprinkles to KarpReilly LLC in 2012 when it had expanded to ten locations. Following the shutdown, KarpReilly did not provide comments, leaving fans and supporters speculating about the reasons behind the closure.
Recent trends indicate a troubling pattern with private equity firms purchasing beloved dining brands, leading to closures or bankruptcy, as shown by similar cases like Red Lobster and TGI Fridays. As the cupcake community mourns, fans are voicing their frustration on social media, emphasizing the loss of a unique culinary experience.
