Skims Achieves Landmark $5 Billion Valuation After Major Funding Round

Mon Dec 01 2025 00:33:41 GMT+0200 (Eastern European Standard Time)

Kim Kardashian's shapewear company Skims has secured a remarkable $5 billion valuation following a $225 million funding boost. The brand seeks to expand its retail presence globally.

Skims, co-founded by Kim Kardashian, has announced its valuation of $5 billion after raising $225 million in funding. With plans to expand its retail footprint, the company aims to enhance its competitive edge in the increasingly crowded athleisure market while expecting to surpass $1 billion in sales this year.

Skims, the shapewear brand co-founded by celebrity and entrepreneur Kim Kardashian, now boasts a valuation of $5 billion (£2.93 billion) after successfully raising $225 million in new funding.

The brand plans to use this investment, which includes contributions from prominent investors like Goldman Sachs, to enhance its global retail presence.

We can't wait to take Skims to the next level as we continue to innovate and set the standard for our industry, Kardashian remarked during the announcement.

This funding round marks one of the largest for a US consumer brand this year and comes amidst fierce competition from rivals including Lululemon.

With 18 shops currently operating in the US, Skims is set to focus significantly on physical retail expansion over the coming years, as mentioned in a recent corporate statement.

The company anticipates sales to cross the $1 billion mark this year, driving confidence in its long-term strategic goals.

Launched in 2019, Skims began with a collection of shapewear products and has since diversified into loungewear and other fashion categories.

Skims has found a strong footing in the mainstream sports and athleisure market, effectively positioning itself against established brands like Lululemon and Alo Yoga.

The brand has also collaborated with a variety of influencers, including members of the Kardashian family and stars like Megan Fox and Paris Hilton, to elevate its profile.

The company hasn’t been without controversy; its initial branding, Kimono Intimates, faced backlash for cultural insensitivity, leading to the rebranding to Skims.

Additionally, a specific product, a head wrap designed for sleep, generated diverse reactions online, ranging from claims of non-invasive beauty innovation to concerns about perpetuating insecurities among women.