Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.
Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.
Jenner, mother of Kim, Khloé, Kourtney, Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.
As the so-called 'momager' behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.
TikTok creator Marcelo Wang, who teaches viewers how to say popular phrases and slang in Mandarin, alerted many to the super random trend in a post on Friday, stating that the trend had grown because Jenner is seen as one of the hardest-working businesswomen in the US—qualities that resonate with the Chinese audience.
Jenner herself commented on Wang's video, saying "you're ALL doing amazing, sweetie!!!!" referencing a famous quote from Keeping Up With the Kardashians. The phenomenon has also extended to Douyin, where her image is commonly used in posts wishing for success.
