From June 1, most Nike shoes priced over $100 will see increases of up to $10, while clothing and equipment prices will rise by $2 to $10. Exempt from these increases are popular models such as the Air Force 1, shoes under $100, children’s products, and Jordan-branded items. Nike stated, “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”
The price adjustments come amid ongoing uncertainties stemming from the Trump administration's trade policies, which have involved a complex structure of tariffs targeted at numerous countries, particularly those in Asia where Nike manufactures the majority of its products. Despite a temporary pause on some higher tariffs until July, a base levy of 10% remains.
Adidas recently indicated that the new tariffs would force price increases for popular models in the US market, raising concerns about potential impacts on consumer demand. Similarly, UK retailer JD Sports noted that new tariff-related price spikes could influence shopping behavior in the US.
Trade negotiations remain ongoing, with various nations engaging with the White House in efforts to mitigate steep import taxes, particularly on footwear. For instance, Vietnam, a key manufacturing hub for Nike—producing 50% of its footwear—faces significant tariffs, as does China and others in the region.
To adapt to changing market conditions, Nike is also set to relaunch sales on Amazon in the US, a strategic pivot after a six-year hiatus aimed at revamping its online presence, especially as digital sales have faced declines recently across all regions, with notable drops in Europe and Greater China.
The price adjustments come amid ongoing uncertainties stemming from the Trump administration's trade policies, which have involved a complex structure of tariffs targeted at numerous countries, particularly those in Asia where Nike manufactures the majority of its products. Despite a temporary pause on some higher tariffs until July, a base levy of 10% remains.
Adidas recently indicated that the new tariffs would force price increases for popular models in the US market, raising concerns about potential impacts on consumer demand. Similarly, UK retailer JD Sports noted that new tariff-related price spikes could influence shopping behavior in the US.
Trade negotiations remain ongoing, with various nations engaging with the White House in efforts to mitigate steep import taxes, particularly on footwear. For instance, Vietnam, a key manufacturing hub for Nike—producing 50% of its footwear—faces significant tariffs, as does China and others in the region.
To adapt to changing market conditions, Nike is also set to relaunch sales on Amazon in the US, a strategic pivot after a six-year hiatus aimed at revamping its online presence, especially as digital sales have faced declines recently across all regions, with notable drops in Europe and Greater China.
