In brief
The Tourism Authority of Thailand kicked off the World Travel & Culture Expo 2026 in Bangkok on Thursday, Oct. 29, inviting international partners to display theme‑park, virtual reality, event, and indoor sports technology. The expo, set to run through Oct. 31, is part of the TAT’s "value over volume" and "Transform Together" strategies aimed at boosting Thailand’s competitiveness as a high‑value destination.
The Tourism Authority of Thailand opened the World Travel & Culture Expo 2026 in Bangkok on Thursday, October 29, 2026, inviting international partners to showcase tourism and entertainment technologies.
The month‑long trade fair, running through Oct. 31, centers on business matching across the "visitor economy," with exhibitors presenting theme‑park and virtual reality tech, stage and event equipment, billiards and indoor sports gear, and art toys and character licensing.
In her opening remarks, TAT Governor Thapanee Kiatphaibool said the agency is pursuing a "value over volume" strategy, aiming to get visitors to spend more, stay longer, and spread tourism income to local businesses, communities, and secondary cities.
"The expo is part of the TAT's "Transform Together" strategy, which draws on partnerships both inside and outside the tourism industry to boost Thailand's competitiveness," said Thapanee Kiatphaibool.
According to the TAT, the event will facilitate the sharing of knowledge, technology, and innovation among Thai and international companies, enabling them to develop tourism products and services suited to modern travelers.
