Mr. Bozell, 69, has a history of founding several conservative organizations, including the Media Research Center and the Parents Television Council. His previous attempt to lead the US Agency for Global Media was withdrawn, but he remains a staunch advocate for pro-Israel policies and Right-leaning media agendas. His son gained notoriety for his involvement in the Capitol riots on January 6, 2021, a factor that has raised concerns within political circles.

The Biden administration's relations with South Africa hit a low point recently, particularly after the removal of Rasool. Secretary of State Marco Rubio labeled the ambassador as a "race-baiting politician," positioning this as a retort to accusations from Rasool suggesting that Trump purposefully portrays a narrative of white victimhood. In February, Trump also imposed a freeze on US aid to South Africa in light of alleged racial discrimination against the Afrikaner community, a claim that the South African government deems a misconception.

Despite the nomination, Bozell's confirmation by the US Senate is pending, as the political dynamics surrounding US-South Africa relations continue to unfold in this complex diplomatic landscape.