Amidst a backdrop of changing consumer preferences towards convenience foods, Paris Baguette embraces its identity as both a Korean and a universal brand, aiming to reshape the global perception of bakery culture.

With unique flavors and a focus on halal certification in Malaysia for regional demands, Paris Baguette seeks to cater to the diverse tastes of its international clientele. The bakery's strategic partnerships, like with Tottenham Hotspur and past collaborations with Paris St Germain, further bolster its brand recognition. Paris Baguette is not just selling baked goods; it is embarking on a mission to revolutionize how bread is perceived worldwide, all the while juggling challenges posed by inflation and economic conditions. Ultimately, Paris Baguette aims to create a culinary connection between cultures and redefine bakery norms globally.