Canadian public health officials are under pressure as the country grapples with a significant measles outbreak, reporting over 3,800 cases in 2025. This figure is particularly alarming as it nearly triples the number of confirmed cases in the United States, highlighting a troubling trend against the backdrop of a once-eliminated disease. Many of those infected are infants and children who were unvaccinated, raising concerns about the efficacy of health policies aimed at controlling the outbreak.

The outbreak's epicenter is Alberta, which currently ranks highest in North America for per capita measles infection rates. The provinces of Ontario and Manitoba have also been severely affected, primarily due to low vaccination rates within specific communities. The outbreak in Ontario is believed to have originated from a large Mennonite gathering in New Brunswick, a group known for historically lower vaccination rates due to cultural beliefs.

Healthcare workers, like Catalina Friesen from a mobile clinic serving Mennonites, have witnessed the impact first-hand, noting the spread of misinformation about vaccines exacerbating the outbreak. The situation has drawn attention to the potential differences in public health engagement in Canada compared to the U.S., where high-profile anti-vaccine advocates have been more prevalent.

As measles cases rise globally, with the U.S. and Europe experiencing their highest levels in decades, Canada’s infection rates in 2025 have marked a resurgence not seen since measles was declared eliminated in 1998. Health experts attribute rising cases to increased vaccine hesitancy and disrupted immunization schedules caused by the COVID-19 pandemic, which has shifted public perception on vaccinations.

In response to the crisis, Alberta has made changes to vaccination protocol, lowering the age for the measles vaccine, while public health units across Canada are working to encourage increased vaccination through targeted campaigns.

As the outbreak continues, mothers like Morgan Birch, whose daughter Kimie contracted measles at just four months old, are left grappling with both fear and frustration. Birch urges the public to adhere to health guidelines to protect vulnerable populations. Public health officials emphasize that widespread vaccination is crucial to curb the spread of measles and prevent future outbreaks.