In a recent controversy, Elon Musk's AI video generator, Grok Imagine, has come under fire for allegedly producing sexually explicit videos featuring Taylor Swift without any prompting. Clare McGlynn, a law professor and advocate for anti-deepfake legislation, remarked that such actions demonstrate a "deliberate choice" to engage in misogyny rather than inadvertent bias.
Reports from The Verge indicate that the newly released "spicy" mode of Grok Imagine quickly generated uncensored topless videos of Swift, breaching its own policy that forbids pornographic depictions of individuals. The report highlighted that the platform lacked effective age verification methods required under a UK law that went into effect in July, which seeks to curb explicit content and protect minors.
McGlynn criticized the AI technology for its inherent biases and emphasized that platforms like X could have instituted measures to prevent such content, suggesting that their inaction is a conscious decision. Notably, this isn't the first instance of Swift's likeness being exploited online; deepfakes of her have surfaced previously, raising alarms about the increase in non-consensual adult content.
Testing Grok Imagine's functionality, a reporter from The Verge prompted the AI with a benign scenario of Swift at a festival. The AI output was shocking, depicting her in increasingly explicit manners without any user commands to do so. This showcases the urgent need for effective regulations within generative AI frameworks, with the UK government already working to implement more stringent laws regarding the creation of non-consensual pornographic deepfakes.
Industry experts are pushing for a comprehensive ban on the generation of all such content to protect individuals' rights over their own images, especially women and public figures like Swift. Baroness Owen, who proposed a pivotal amendment to the concerning legislation, stressed that every woman should maintain the authority over intimate images of herself.
The ministry responsible for justice has reiterated its position against the creation of sexually explicit deepfakes, emphasizing that legislation to address this issue will be expedited. Amid this growing concern, calls for government action have intensified, highlighting the necessity for immediate implementation of regulatory measures to mitigate harm resulting from the unregulated use of generative AI technologies.