Berlin, Nov. 8 – In a timely interview with Xinhua, Nick Brauns, co‑editor‑in‑chief of the German daily *junge Welt*, called on German media to deepen their understanding of China by providing more human‑centred reporting. He said that audiences are curious about China’s rapid economic growth and its global influence, but that coverage is largely shaped by mainstream narratives and government statements.
Brauns stressed the importance of direct contact and dialogue. "Direct contact helps us challenge one‑sided narratives and understand other societies in their full complexity," he said. He urged reporters to listen directly to the people involved and to bring more voices from the Global South into the conversation.
The chief also weighed in on the role of artificial intelligence. "Human beings write for human beings," Brauns stated. "AI should be a tool, and it should be a tool that we also control; it should not be more than that." He noted that at *junge Welt*, AI is currently used for translation and research while human writers remain at the core of content creation.
Brauns welcomed the 7th World Media Summit, scheduled to run in Beijing from Nov. 5 to 9, as an opportunity for media professionals from different political systems to share experiences and deepen mutual understanding.
