In brief
Margret Chola, affectionately known as "Legendary Glamma," is charming audiences worldwide through her playful fashion collaboration with her granddaughter, Diana Kaumba. With over 225,000 Instagram followers, her unique outfits highlight the beauty of aging and creativity, empowering older generations and redefining fashion norms.
In rural Zambia, an 80-year-old woman named Margret Chola has become a captivating fashion icon and social media sensation. Known as "Legendary Glamma," she has enchanted her 225,000 Instagram followers by dressing up and posing in striking fashion alongside her granddaughter, Diana Kaumba. "I feel different, I feel new and alive in these clothes, in a way that I’ve never felt before," Ms. Chola shared with the BBC, expressing her newfound confidence in fashion.The Granny Series, initiated by Kaumba, a stylist from New York, has grown significantly since its inception in 2023. The series began during a visit to Zambia to commemorate her father's passing, during which Kaumba offered her grandmother the chance to try on her stylish outfits. "If that’s what you want to do let’s do it - why not?" Ms. Chola recalled, seeing it as a unique opportunity to create lasting memories.Costume photo sessions often take place in charming outdoor settings, highlighting Zambian landscapes while showcasing Chola in glamorous attire. The first post featuring Ms. Chola in an elegant ensemble garnered instant attention, with thousands of likes pouring in within minutes. Kaumba's efforts culminated in a standout moment in April 2024, when a striking image of her grandmother in a bold red dress went viral.Chola, a charismatic figure who is uncertain of her exact age due to missing documentation, has embraced colorful, eclectic fashion choices reflecting her lively spirit. From a casual blue sequined top to an adventurous look featuring a wig and jeans, Ms. Chola’s confidence shines through each outfit. Kaumba praised her grandmother's ability to wear each style with courage and grace.More than just a fashion endeavor, the Granny Series symbolizes the bond between Chola and her granddaughter. Together, they capture moments that celebrate Chola’s personality and Zambia’s culture, incorporating traditional elements like the "ibende," a wooden stick used for various kitchen duties. The photo shoots have sparked a chain reaction, as several granddaughters have since asked Kaumba to style their own grandmothers, ranging in age from 70 to 96.Through this creative collaboration, Chola finds purpose and fulfillment, encouraging others to embrace their lives fully despite societal judgments. "Always forgive yourself for whatever mistakes you made. You can never change your past - but you can change your future," she advises. Her journey of self-discovery and newfound fame has reshaped her identity and strengthened her connection with Kaumba, illuminating the joy and possibilities that come with style and familial love.
