The rise of social media has led to countless influencers misrepresenting treatments for conditions such as Polycystic Ovary Syndrome (PCOS). These influencers, often lacking medical qualifications, promise cures that have no scientific backing, leaving women feeling more frustrated and hopeless.

Sophie, a woman who struggled with PCOS for over a decade, turned to Kourtney Simmang on Instagram after years of ineffective medical treatment. Kourtney's claims of addressing the "root cause" of PCOS capitalized on Sophie’s desperation, but ultimately left her in a worse emotional state after spending thousands. Despite requests for comment, Kourtney did not respond to inquiries about her unproven health claims.

Dr. Jen Gunter, a women’s health expert, has highlighted that influencers like Kourtney exploit a gap in medical solutions for PCOS, creating false narratives around diet and supplements. The BBC recently discovered that half of the popular content associated with the PCOS hashtag online contained misleading information.

The implications are significant: nearly 70% of women with PCOS are undiagnosed, and those who are often struggle to find effective treatments. Dr. Gunter warns that "whenever there’s a gap in medicine, predators take advantage," leading women to adopt potentially harmful practices based on false claims. Claims suggest dietary changes and supplements can cure PCOS, but evidence contradicts these assertions.

Prominent influencers such as Tallene Hacatoryan, who has over two million followers, promote costly supplements while advising against medically proven options like birth control – which can be essential for managing symptoms in many patients. Amy from Northern Ireland, who followed Tallene's advice, found herself feeling worse after adopting a keto diet that didn’t align with her body’s needs.

As women continue to share their struggles with influencers’ recommendations, the narrative around PCOS remains clouded with stigma and misunderstanding. Medlyn, a medical student from Nigeria, is working to change this by encouraging women to seek evidence-based treatments rather than dangerous alternatives. She emphasizes the importance of embracing one's health conditions rather than letting them define personal worth.

Dr. Gunter urges women to consult with specialists when general practitioners offer limited solutions. This conversation can help women find reliable treatments and reclaim their health, reinforcing the necessity for awareness around medical misinformation online.

In a media landscape rife with misleading health advice, support from healthcare professionals remains crucial for the millions affected by PCOS and seeking guidance in a sea of unverified social media claims.