This announcement is expected to be made official on Wednesday, with the completion of the separation anticipated within a year. Comcast will retain ownership of the NBC broadcast network, its film and television studios, and the Peacock streaming service. Mark Lazarus, current chairman of NBCUniversal's media group, has been designated as the new CEO of the spun-off company.
Comcast's move comes in the wake of a broader trend affecting traditional media, as evidenced by earlier actions from Warner Bros. and Paramount Global, which have adjusted valuations for their cable assets in light of subscription cancellations. Notably, Disney had also contemplated spinning off its cable divisions but ultimately abandoned that strategy. Comcast's decision marks it as the first major media company to pursue such a path in response to the media landscape's evolution.
Comcast's move comes in the wake of a broader trend affecting traditional media, as evidenced by earlier actions from Warner Bros. and Paramount Global, which have adjusted valuations for their cable assets in light of subscription cancellations. Notably, Disney had also contemplated spinning off its cable divisions but ultimately abandoned that strategy. Comcast's decision marks it as the first major media company to pursue such a path in response to the media landscape's evolution.
