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Korean Announcers Capture Hearts During NBA Finals with Passionate Call

SPOTV's Myung-jung Kim and Se-woon Park become social media sensations after their exuberant reactions to a thrilling NBA Finals moment.

By Calum MarshSource: nytimes.com1 min read

In brief

During Game 1 of this year's NBA Finals, Korean announcers Myung-jung Kim and Se-woon Park went viral for their electrifying commentary on the Indiana Pacers’ stunning comeback victory. Their animated reactions have resonated with American basketball fans, showcasing a unique broadcasting style that elevates the game-day experience.

In a thrilling surprise to basketball fans, the first game of the 2025 NBA Finals saw the Indiana Pacers mount a remarkable 15-point comeback against the Oklahoma City Thunder. The exhilarating finale was highlighted by a jaw-dropping buzzer beater from Tyrese Haliburton, landing just a fraction of a second before the clock expired.But among the cheers and celebration, it was the animated commentary from Myung-jung Kim and Se-woon Park of South Korea's SPOTV that garnered significant attention. As Haliburton launched and sank the precarious winning shot, Kim and Park unleashed a wave of excitement in their native Korean, eloquently encapsulating both the intensity and the joy of the moment.“Amazing, Indiana, don’t call a timeout!” they shouted as the play unfolded, only to erupt seconds later with expressive joy: “WAAAAAAAA! HALIBURTON! WOW!”Their infectious enthusiasm quickly resonated with audiences, especially on social media, as clips of their passionate broadcast spread like wildfire. Fans were captivated, and the NBA even shared a snippet of their broadcast on Instagram, prompting numerous positive comments praising the vitality and emotion of their call.Many American fans declared that listening to their exuberant commentary only became more enjoyable upon repeated viewings, showcasing how cultural differences can unite sports enthusiasts and enhance the experience of following iconic games.

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