In brief
As part of an unprecedented campaign, the Kremlin is actively promoting the recognition and integration of veterans returning from the Ukraine conflict into society. Years of silence and stigma surrounded past veterans from Chechnya and Afghanistan, but officials are making a concerted effort to change this narrative.
Ilya Rusinov, who served with the Wagner Group and suffered serious injuries during the war, is illustrative of this shift. After recovering from a spinal injury, he transitioned from a teaching position to running a military training initiative for youth called Zveno, which has gained popularity and support. This reflects a broader trend as veterans are now increasingly visible in public life; they are addressing school children, providing weapons training as part of the curriculum, and speaking at various community events.The state media plays a crucial role in this initiative, with shows like “Ours” on Rossiya 1 showcasing veterans’ stories and promoting their heroism. Billboards throughout the country celebrate the sacrifices of those who fought, while veterans are being appointed to prominent roles in various sectors. This agenda also includes financial incentives, such as business opportunities and loan forgiveness, aiming to foster a culture of appreciation for service members in Russian society.
