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Transforming the Boda Boda Industry: Meet Kenya's Boda Girls

In Kenya, women are challenging the norms of a male-dominated motorcycle taxi industry, notably supporting pregnant women in need of transport.

By Tara Todras-Whitehill and Sarah HurtesSource: nytimes.com1 min read
Transforming the Boda Boda Industry: Meet Kenya's Boda Girls
Image via nytimes.com

In brief

Monica Atieno, a single mother from Ukwala, defied traditional gender roles by becoming a motorcycle taxi driver, joining the ranks of Kenya's emerging "Boda Girls." Despite facing significant obstacles, including personal opposition and systemic harassment, these women are gradually carving out a space in a typically male profession, offering essential services like rides to pregnant women.

In a compelling narrative from Ukwala, Kenya, mothers like Monica Atieno are dramatically altering the landscape of the country's motorcycle taxi industry. Known locally as "Boda Girls," these women are becoming prominent in a field long dominated by men. Atieno, motivated by the challenges of feeding her three children, decided to break barriers by embracing a job that many consider unconventional for women. Initially keeping her ambitions from her motorcycle-driving husband due to his likely disapproval, Atieno soon asserted her determination to thrive in a new environment. Following extensive training, she has now become one of around 1,000 women among an estimated 2.5 million motorcycle taxi drivers in Kenya, as recognized by the Boda Boda Safety Association.While her journey has been marked by considerable struggles—including harassment from male drivers and skepticism from her spouse—Atieno’s spirit exemplifies resilience against traditional societal norms. These women not only face external challenges but also internal battles against familial expectations and stereotypes.Their primary clients are often pregnant women who urgently require transport to healthcare facilities, showcasing the unique niche these Boda Girls serve in their communities. The push for women's inclusion in this sector represents a broader fight for gender equality and empowerment, inspiring other women to consider similar paths in various professions throughout Africa.

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