As Barcelona grapples with an unprecedented influx of tourists, residents have taken to the streets, making their grievances heard loud and clear. During a protest on Sunday, participants marched through the city, encouraging tourists to “Go Home!” while some even used water pistols to squirt bewildered visitors at cafés.
“This is not about stopping tourism, but rather managing it effectively,” said Marina, a demonstrator carrying a sign that read, “Your AirBnB used to be my home.” Many locals, like Marina, are increasingly frustrated as they feel pushed out of their own city, with rent prices soaring due to the rise of short-term rentals and the influx of wealthy expats seeking sunny climes.
While tourism plays a crucial role in the local economy—attracting over 15 million visitors in 2022 alone—many residents assert that the situation is unsustainable. “We can't afford to live here,” expressed Elena, a young marine biologist who highlighted the disparity between local wages and cost of living.
The impacts of over-tourism are starkly illustrated by individuals like 80-year-old Pepi Viu, who was recently evicted from her longtime home. With rent for suitable accommodations increasing by nearly 70%, she finds herself in a hostel, desperately searching for a place to live amidst a sea of tourist flats. “There's no support; it feels like I have no protection,” Pepi lamented, highlighting the urgent need for affordable housing options.
In contrast, landlords like Jesus Pereda argue they are being unfairly targeted in the debate over housing affordability. He manages several tourist flats and claims the real blame lies with the so-called 'digital nomads' who can afford higher rents, pushing locals out. “Without tourism, Barcelona would face an existential crisis,” he asserted, stressing that it plays a significant role in the city's economy.
The anger during the protests was palpable, with crowd chants directed toward tourists and flares set off in hotel lobbies, causing alarm among visitors. Local authorities have responded to the issues by announcing a ban on short-term rental licenses starting in 2028, a measure intended to alleviate the burden on the housing market.
However, opinions remain divided on the best approach to amend the ongoing crisis, with similar protests sprouting up in neighboring countries like Portugal and Italy, where residents face comparable issues. As Spain braces for another busy tourist season, the call for a more measured approach to tourism in Barcelona continues to grow louder.