Adidas designer Willy Chavarria has issued an apology following backlash over a shoe which he created with Adidas Originals that was criticized for cultural appropriation. The Oaxaca Slip-On was inspired by traditional huaraches, leather sandals crafted by Indigenous artisans in Mexico. Criticism emerged after it was revealed that the shoes were produced in China without consulting or crediting the original designers from the Indigenous communities.
Chavarria expressed his remorse in a statement, saying, "I am deeply sorry that the shoe was appropriated in this design and not developed in direct and meaningful partnership with the Oaxacan community." The statement highlights his regret for not collaborating with local artisans, which he acknowledged was essential for honoring their culture. The BBC has reached out to Adidas for a response.
Mexico's President, Claudia Sheinbaum, voiced her concerns in a press conference stating, “Big companies often take products, ideas and designs from Indigenous communities.” She added that they were considering legal avenues to best support these communities. In response, Adidas has previously contacted Oaxacan officials regarding restitution efforts for the communities impacted by this appropriation.
Promotional images of the Oaxaca Slip-On have since been removed from both Adidas's and Chavarria's social media platforms. The designer emphasized his intention to honor the cultural richness of Oaxaca, describing its history and people as integral to his creative vision. Chavarria expressed that true love and respect for culture must be earned through genuine action and collaboration.
In a recent letter to Mexican authorities, Adidas has acknowledged the relevance of the criticisms and has expressed its desire to engage in dialogue to repair the damage caused to Indigenous communities. The situation highlights the ongoing challenges and discussions surrounding cultural appropriation in the fashion industry.
