The video showcases MrBeast inside the renowned archaeological site located on the Yucatán Peninsula, known for its ancient structures, some dating back more than a millennium. The site attracts approximately two million visitors each year, who must adhere to specific regulations, such as not climbing the pyramids and leaving before nightfall.
In the controversial video, MrBeast was seen traversing through the ruins after dark and scaling one of the pyramids, prompting the voiceover to suggest that they were accessing parts of Chichén Itzá that tourists are not permitted to visit. Toward the conclusion of the 15-minute video, he promotes a product from his Feastables brand, referring to it as “the only Mayan-approved snack on the planet.”
Following public outcry, Mexico's culture secretary indicated that they are evaluating potential legal actions against those responsible for the production that breached the regulations of visiting these revered historical sites. The situation has raised concerns regarding the preservation of cultural heritage and responsible tourism practices.
In the controversial video, MrBeast was seen traversing through the ruins after dark and scaling one of the pyramids, prompting the voiceover to suggest that they were accessing parts of Chichén Itzá that tourists are not permitted to visit. Toward the conclusion of the 15-minute video, he promotes a product from his Feastables brand, referring to it as “the only Mayan-approved snack on the planet.”
Following public outcry, Mexico's culture secretary indicated that they are evaluating potential legal actions against those responsible for the production that breached the regulations of visiting these revered historical sites. The situation has raised concerns regarding the preservation of cultural heritage and responsible tourism practices.
