In brief
The AlDirah Winter zone launched yesterday in Riyadh, featuring a festive parade that spanned AlDirah Park, Al-Atayef Street, and Al‑Qaisariyah Square. The event kick‑started a 128‑day programme of cultural, heritage, shopping and dining experiences aimed at visitors of all ages. The opening, organised by Dirah Development Company, signals a key highlight of Riyadh Season’s seventh edition.
AlDirah Winter opened yesterday in the heart of Riyadh as part of Riyadh Season’s seventh edition, with a festive parade kicking off the event. The opening was announced by the Saudi Press Agency (SPA) and is organised by Dirah Development Company.
Visitors witnessed the parade begin at AlDirah Park, move along Al‑Atayef Street, and finish at Al‑Qaisariyah Square, where performances and celebrations highlighted the area’s distinctive atmosphere.
The launch marks the start of a 128‑day program that will showcase AlDirah’s traditional markets, landmarks, and contemporary attractions. Attendees can explore historical sites, participate in interactive activities, and enjoy a mix of shopping, dining, and entertainment.
SPA notes the zone combines authentic local heritage with modern experiences, offering activities designed for all ages and emphasising the region’s cultural and historical character.
The seventh edition of Riyadh Season continues to broaden its appeal with a wide range of concerts, performances, sporting events, and public activities, providing diverse options throughout the season.
