Beyoncé has officially announced her performance at the NFL half-time show on Christmas Day, an event that promises to be unforgettable. The superstar will take the stage as the Houston Texans face off against the Baltimore Ravens, one of two games scheduled for that festive day, with the Kansas City Chiefs also playing against the Pittsburgh Steelers. Notably, both matches will be streamed live on Netflix.
This performance marks a significant milestone as it will be the debut of Beyoncé showcasing tracks from her latest album, "Cowboy Carter," which she initially unveiled during February's Super Bowl. Following the big game, she released the singles "Texas Hold 'Em" and "16 Carriages," with the full album launched in March. "Cowboy Carter," known for its country music influences and collaborations with artists like Miley Cyrus and Post Malone, is the second installment of her anticipated trilogy, continuing from "Renaissance." The album is also nominated for Album of the Year at the 2025 Grammy Awards, where Beyoncé is up for an impressive ten awards, including Best Country Album and Song of the Year for "Texas Hold 'Em."
The announcement was made across Beyoncé's social media platforms, featuring her in a captivating shot catching a football while standing on a classic American car adorned with roses and sporting her iconic cowboy hat. Netflix has revealed that viewers can expect some surprise guests to join her during the performance, hinting at a special treat for fans.
This will not be Beyoncé's first time at a high-profile half-time show; she previously headlined the Super Bowl in 2013 and shared the stage with Coldplay and Bruno Mars in 2016, which remains the most-watched half-time show in history. The NFL Christmas Day games have become a beloved tradition since their inception in the 1980s.
Netflix recently expanded its sports offerings by signing a deal to broadcast NFL games through 2026, aiming to reach a broader audience. Bela Bajaria, chief content officer of Netflix, emphasized the platform's commitment to live events, noting that few experiences match the audience draw of NFL football. As part of this strategy, Netflix also ventured into boxing, streaming a live match that garnered significant viewership despite some technical difficulties.
The NFL's partnership with Netflix is seen as a strategic move to grow the league's presence globally. Hans Schroeder, the NFL’s executive vice president of media distribution, expressed enthusiasm about this collaboration, underscoring that the NFL's Christmas games are a cherished tradition that aligns perfectly with Netflix's holiday viewership patterns.
This performance marks a significant milestone as it will be the debut of Beyoncé showcasing tracks from her latest album, "Cowboy Carter," which she initially unveiled during February's Super Bowl. Following the big game, she released the singles "Texas Hold 'Em" and "16 Carriages," with the full album launched in March. "Cowboy Carter," known for its country music influences and collaborations with artists like Miley Cyrus and Post Malone, is the second installment of her anticipated trilogy, continuing from "Renaissance." The album is also nominated for Album of the Year at the 2025 Grammy Awards, where Beyoncé is up for an impressive ten awards, including Best Country Album and Song of the Year for "Texas Hold 'Em."
The announcement was made across Beyoncé's social media platforms, featuring her in a captivating shot catching a football while standing on a classic American car adorned with roses and sporting her iconic cowboy hat. Netflix has revealed that viewers can expect some surprise guests to join her during the performance, hinting at a special treat for fans.
This will not be Beyoncé's first time at a high-profile half-time show; she previously headlined the Super Bowl in 2013 and shared the stage with Coldplay and Bruno Mars in 2016, which remains the most-watched half-time show in history. The NFL Christmas Day games have become a beloved tradition since their inception in the 1980s.
Netflix recently expanded its sports offerings by signing a deal to broadcast NFL games through 2026, aiming to reach a broader audience. Bela Bajaria, chief content officer of Netflix, emphasized the platform's commitment to live events, noting that few experiences match the audience draw of NFL football. As part of this strategy, Netflix also ventured into boxing, streaming a live match that garnered significant viewership despite some technical difficulties.
The NFL's partnership with Netflix is seen as a strategic move to grow the league's presence globally. Hans Schroeder, the NFL’s executive vice president of media distribution, expressed enthusiasm about this collaboration, underscoring that the NFL's Christmas games are a cherished tradition that aligns perfectly with Netflix's holiday viewership patterns.
