In brief
Through energetic storytelling and social media engagement, she's inspiring responsible waste management practices in Bogotá.
In a vibrant Bogotá recycling warehouse, Sara Samaniego, known to her followers as Marce the Recycler, entertains and educates with her unique take on waste separation. Dressed in her iconic blue jumpsuit, the 32-year-old influencer is quickly making a name for herself in the world of environmental activism. With an extensive following on platforms like Instagram, TikTok, and YouTube, Samaniego has became a beacon of inspiration on eco-awareness, showing that recycling can be both cool and fun.Her multi-faceted approach combines catchy rap music and youthful energy, which resonates particularly with younger audiences eager to adopt sustainable practices. The influencer's work also sheds light on the essential yet often invisible role of Colombia's 26,000 informal recyclers, who serve a crucial function by collecting and processing recyclables in an industry marked by a lack of government support.By personifying her passion for recycling through Marce, Samaniego is not just promoting waste management, but also fostering respect for the informal recycling community, which is vital to maintaining Bogotá’s eco-system. Her distinctive style and entertaining educational campaigns have garnered accolades and collaborations with other public figures, proving that a playful approach to serious issues can empower communities to take action. Through her initiatives, Samaniego is setting new standards for sustainability, inspiring many to re-evaluate how they dispose of waste while making recycling a fashionable pursuit.
