As the U.S. and European nations express outrage over Russia's actions in Ukraine, Banja Luka businessman Sasa Bozic responds by unveiling the Putin Café. This café, adorned with a towering mannequin of the Russian leader, reflects the rising enthusiasm for both Trump and Putin among the local populace. Amidst the fervor, Bozic is set to launch a new venture this summer named "Trump and Putin's Place," designed to honor what he describes as an effective marketing strategy.

In a region deeply shaped by the violence of the early 1990s Balkan wars and the subsequent establishment of Republika Srpska, Bozic explains that a café celebrating Biden or Zelensky would not attract customers as Trump and Putin do. This area’s dissatisfaction with American-led initiatives only seems to fortify their allegiance toward figures like Trump, who promise a shift from traditional foreign policies.

The appeal of ethnonationalism, sparked by past conflicts, continues to influence sentiments in Banja Luka, showcasing a divergence in perspectives across Europe as anti-American and pro-Russian sentiments remain intertwined amidst ongoing global tensions.