In a surprising move, Donatella Versace has announced her decision to step down as the creative director of the iconic fashion house Versace, a role she has held since 1997. This shift marks the end of an era, as Versace has played a pivotal role in the brand’s identity and success for nearly 30 years, taking over after the tragic murder of her brother, Gianni Versace.
The announcement comes at a time when there are growing rumors about a potential acquisition of Versace by the Prada Group from Capri Holdings, which famously purchased the label for €2bn (£1.67m) in 2018. Industry insiders speculate that this change in leadership may be a strategic move in light of these developments.
Donatella, now 69, will hand over the reins to Dario Vitale, a former design director at Miu Miu, known for his dynamic design principles. He will not only step into the role of creative director but will also assume the position of a brand ambassador, driving Versace’s future direction. Capri Holdings issued a statement highlighting this transition as part of a "thoughtful succession plan," expressing gratitude for Versace's contributions to the brand and recognizing Vitale’s talent as essential for its continued growth.
In an emotional tribute on Instagram to her 12 million followers, Donatella remarked that leading Versace was "the greatest honour of my life" and emphasized her commitment to carrying forward Gianni’s legacy. She expressed enthusiasm for introducing a new artistic vision through Vitale, stating, "Versace is in my DNA and always in my heart."
Donatella has adorned numerous global icons such as Madonna, Beyoncé, and Lady Gaga. She made headlines in the past for her striking creations, including the iconic green jungle dress worn by Jennifer Lopez in 2000 and Michelle Obama's gown for her final state dinner in 2016. Her flamboyant style—characterized by colorful prints and signature platinum blonde hair—long has been a hallmark of the Versace brand.
Founded in Milan in 1978 by Donatella and her brothers, Santo and Gianni, Versace has blossomed into a powerhouse in the fashion industry. After being acquired by the Michael Kors group in 2018 and later restructured under Capri Holdings in 2019, Versace currently contributes significantly to Capri's forecasted €5.2bn (£4.3bn) revenue for 2024.
The announcement comes at a time when there are growing rumors about a potential acquisition of Versace by the Prada Group from Capri Holdings, which famously purchased the label for €2bn (£1.67m) in 2018. Industry insiders speculate that this change in leadership may be a strategic move in light of these developments.
Donatella, now 69, will hand over the reins to Dario Vitale, a former design director at Miu Miu, known for his dynamic design principles. He will not only step into the role of creative director but will also assume the position of a brand ambassador, driving Versace’s future direction. Capri Holdings issued a statement highlighting this transition as part of a "thoughtful succession plan," expressing gratitude for Versace's contributions to the brand and recognizing Vitale’s talent as essential for its continued growth.
In an emotional tribute on Instagram to her 12 million followers, Donatella remarked that leading Versace was "the greatest honour of my life" and emphasized her commitment to carrying forward Gianni’s legacy. She expressed enthusiasm for introducing a new artistic vision through Vitale, stating, "Versace is in my DNA and always in my heart."
Donatella has adorned numerous global icons such as Madonna, Beyoncé, and Lady Gaga. She made headlines in the past for her striking creations, including the iconic green jungle dress worn by Jennifer Lopez in 2000 and Michelle Obama's gown for her final state dinner in 2016. Her flamboyant style—characterized by colorful prints and signature platinum blonde hair—long has been a hallmark of the Versace brand.
Founded in Milan in 1978 by Donatella and her brothers, Santo and Gianni, Versace has blossomed into a powerhouse in the fashion industry. After being acquired by the Michael Kors group in 2018 and later restructured under Capri Holdings in 2019, Versace currently contributes significantly to Capri's forecasted €5.2bn (£4.3bn) revenue for 2024.
