The return of Shein signals a shift in India's strict stance against Chinese apps, which was prompted by data privacy allegations following geopolitical tensions. Interestingly, while many Chinese apps remain prohibited, Shein's unique licensing agreement allows it to operate under stringent surveillance and local data governance. Indian officials maintain that the brand will focus on enhancing local supply chains and providing training to local garment makers. The revival of Shein represents a notable exception as it integrates technological collaboration into India's thriving fast fashion sector.

As Shein kicks off its operations, it marks not just a business revival but also a broader strategy by Reliance Retail to diversify beyond selling international brands through its Ajio platform, indicating a potential shift in market dynamics for fast fashion in India.